If you are a flooring contractor, you know how important it is to be found online. Whether potential customers search for hardwood floor installation, vinyl floor installation, carpet floor installation, or any other type of flooring service, they want to see your business come up in the search results. But how do you get your website to rank well for those keywords. The answer is SEO, or search engine optimization.
Flooring SEO can be a powerful tool to drive more traffic to your website, generate leads and grow your flooring company. When done correctly, it can help your website get to the top of page one of Google’s search results. That’s where you will be able to attract the most targeted and qualified traffic that can turn into new clients for your business.
In fact, according to Search Engine SEO Tips for Flooring Company Watch, the first result for any keyword receives 33 percent of clicks. And as you move down the page, the percentage of clicks drops drastically. This is why it’s so important to invest in flooring SEO. The more you invest in your flooring marketing, the better chance you have of generating high-quality leads that can convert into sales for your company.
There are a few things you can do to optimize your flooring SEO for local searches:
On-Page SEO: On-page SEO refers to the optimization of individual web pages on your flooring website to increase their relevance and earn more relevant traffic. This includes things like including targeted keywords in your page titles, meta descriptions, and URLs. It also includes optimizing your images with keywords in the alt text.
Off-Page SEO: Off-page SEO for flooring companies involves building authority and backlinks to your website to improve its visibility in search engines. This includes things like submitting your business to trusted local directories, leveraging social media, and guest posting on high-quality websites.
Local SEO: Local SEO for flooring businesses focuses on improving your search engine ranking for specific locations and neighborhoods. This includes optimizing your content, metadata, and URLs with relevant keywords for your service area and nearby neighborhoods. It also includes optimizing your website’s structure and ensuring that all your directory listings are accurate and complete.
Another aspect of local SEO is maximizing your online reputation by getting more five-star reviews. This can not only improve your rankings, but it can also help you build trust with prospective customers. In fact, studies have shown that people are more likely to buy from a brand that has a high number of positive reviews.