There are a number of important factors to consider when designing branded hotel signage. First, you need to make sure the display is easy to read. This is particularly important if the signs are used in public areas. Then, you need to consider whether the signage should be static or interactive. Digital signage is also a good option if you are looking to create a branded experience for your guests.
Hotel signage plays a key role in the guest experience. It helps guests find their way around a hotel and enhances the brand’s ethos. It also helps to distinguish your hotel from your competitors. Branded signage also gives your decor a professional touch. You can use different colours, materials and textures to give your signage a distinctive look. If you’re looking for a new way to attract guests, consider installing a hotel sign.
Hotel signs should be readable at all angles and distances. They should also stand out without being too busy or distracting. If you want to make your signage stand out, choose contrasting colours and illumination to make individual elements more easily visible. Keep in mind that there are different associations between different colours in different cultures and people. For example, green in one culture may signify nature, while it means something negative in another. Consequently, you can’t please everyone with colour association.
Design for readability
One of the most important aspects of public signage is readability. To ensure that customers are able to read your hotel signage, make sure it is made with high contrast. This will enable guests with reduced vision to easily understand the information they’re looking at. While there are no guidelines for how much contrast is required, a good rule of thumb is about 70 percent. This can be achieved by using light characters on a dark background, or vice versa.
Besides being legible from a distance, hotel signs must also be readable from unusual angles. Several tips for improving readability include using large typography, avoiding visual clutter, and contrasting colours. The best signage options for hotels design should also be simple and uncluttered. Too many details on a sign can be confusing and difficult to decipher, so keep it simple.
Considerations for digital signage
Digital signage is a great way to provide information to hotel guests in real time. It can provide local headlines and weather information. It can also serve as a self-check-in solution. In addition to providing information, it can be useful to provide travel directions. There are a few things to consider when installing digital signage in hotels.
In addition to serving as a customer service tool, it can be used for internal communications to increase efficiency. Using digital signage can streamline collaborative processes and empower employees, leading to a more efficient team and a better customer service. It’s also easy to integrate into the existing hotel systems.
Digital signage is a great way to inform guests of daily events and promotions. Having these signs throughout the hotel can enhance the guest experience and generate ongoing revenue. In addition, hotels can also sell advertising space to local businesses on digital signage.